Integrated marketing step four, data analysis and optimization

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Finally, continue to track marketing results (such as click-through rates, reach rates, conversion rates, etc.) and optimize and integrate marketing strategies based on data. Through this step, brands can gain an in-depth understanding of the actual effects of various marketing activities and identify their own strengths and room for improvement. In addition, before executing marketing activities, brands can set specific visual marketing goals based on SMART principles for subsequent review and optimization, making future integrated marketing activities more accurate.

Extended reading: Six common pain points when australia consumer mobile number list influencer marketing, analyzed using the 5W1H principle!

What marketing methods does integrated marketing include?
1. Online & offline public relations activities
The core purpose of public relations activities is to "shape the brand image and conduct in-depth operations to tap potential audiences." Through online and offline public relations activities, brands can not only strengthen connections with existing customers, but also attract new customer groups and increase brand exposure.

Online activities: Use social interaction and online live broadcast rooms to respond to audience needs in real time and enhance audience participation.
Offline activities: With the development of the economy, it is difficult for a single functional product to meet customer needs . By holding physical exhibitions and experiential activities, brands can provide audiences with immersive brand experiences, create a personalized "experience economy", and leave a deep impression on consumers.
2. Internet celebrity marketing
The personalized content creation of Internet celebrities can quickly reach the target customer group and increase the voice of the community.

The most common influencer marketing methods are:

Reciprocal PR product activities: Brands provide products to internet celebrities, and the internet celebrities share their experiences through social platforms (for example, filming YouTube videos, publishing posts, or showing limited-time dynamic events) to achieve a two-way mutually beneficial marketing approach.