Thus, after reading information about the company on specialized job search websites or on the official website of a potential employer, the candidate gets a general picture of the company: what values the enterprise preaches, what corporate goals and team building elements the company has, etc. It is the high-quality branding of your company to carefully study the text of the vacancy, write a cover letter and, as a result, come to the interview.
What interests a potential employee about a company:
Reviews from current/former employees of the company on specialized Internet resources;
What communications with partners and clients do you use: analysis of social networks, the company's official website;
Events carried out in the company, reports on them online;
What is the company's value concept regarding the goals of work, attitude towards employees, partners and clients.
To the first point, it can be added that it is very important how cambodia consumer email list the company's management reacts to reviews. The study indicates that 70% of respondents can change their attitude towards the company in the presence of negative reviews if it responds to them. In this way, you show your openness, readiness for changes and answers for all your actions. As a result, respect for such an employer grows. Popular brands are often active on such forums, maintain prompt communication on social networks, and are ready to answer any question from a potential client/employee/partner.
How to Set Up an Employer Brand to Attract Professionals
How to Set Up an Employer Brand to Attract Professionals
87% of our graduates are already working in IT
Leave a request and we will help you choose a new profession
Leave a request
Conclusion
To sum up all of the above, let's analyze the goals of employer branding:
Reducing the costs of establishing contacts with potential employees;
Developing a concept that will make you known in the labor market.
It should be remembered that even without working on building branding, the idea of the company on the market is formed without your participation. Examples of negative building of the company brand are the formation of opinions of employees and former employees, competitors, some clients. Their messages may not be entirely truthful, relevant, but this will be the first thing the applicant sees and on the basis of this information the picture of the brand will be formed.
If you want to learn more about the IT field or start a career in it, enroll in DevEducation courses .