Always consider how the reader is going to react to your use of a color; what looks good in a vacuum, may send a completely wrong message in context. Looking for some inspiration? With over colorful newsletter templates to choose from, you can easily customize and send professional-looking emails in no time. Say goodbye to boring and generic emails and add a pop of color to your marketing today. Not too much one of the recent a/b tests showed that a red button was clicked much more frequently than its green alternative.
While this follows on in some ways from gambling data russia the idea of red being a bold and exciting color, it’s also important to consider the other colors on a website. Green is a much more neutral color and is much more likely to be present throughout the website. Red on the other hand, doesn’t lend itself to extensive use, and therefore stands out when it appears. Keep this in mind when laying out your newsletter – if you want a piece of your newsletter to be the focal point or for an area of the newsletter to draw attention to itself, then fill it with a vibrant color that isn’t present anywhere else on the newsletter.
For example, if your newsletter is largely white, bursts of red, yellow, and orange in important text boxes or titles will draw the reader’s eye down the page and encourage click-throughs. Your colors, your brand studies have shown that humans prefer brands which they have no trouble recognizing. The same should go for your newsletter. Once you’ve picked a color scheme and decided how you want to utilise different colors in your newsletter, stick with those colors.