Understand what a data driven company is and how data can increase your sales!

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In this content, you will see:

What is a data driven company?
The importance of artificial intelligence for companies
What are the benefits of investing in a data culture?
How can I make my company data driven?
The term “ data driven company ” is one of the main trends in the corporate world today.

This is because the transition of markets to the digital world has amazon database changed the way of doing business.

In a new, more volatile, extremely competitive context with a new, increasingly complex and heterogeneous consumer market , having information makes a difference.

Data culture therefore emerges as companies’ main ally in overcoming these new challenges. It is no coincidence that a survey conducted by New Vantage showed that 97.5% of companies already invest in business intelligence.

Do you want to better understand how a data-driven company works , its main benefits and differences, and how to implement this culture in your business? Check out our content until the end to understand better!

But first! Fill in the details and access the infographic with the seven main customer service goals . Learn what to measure in customer service and become even more data driven !


What is a data driven company ?
After all, what is a data-driven company ? In direct translation, the term means “driven by data”, or even “data-oriented”. This means that the organization uses data science technologies to guide the strategic decision-making process .

This trend is becoming increasingly crucial in a world where a variety of information relevant to corporations is available digitally. For example, around 2.5 quintillion pieces of data are generated every day , according to information from Techjury .

In this way, with investment in intelligent automation tools , it is possible to collect, process and interpret records initially dispersed in this large reservoir that continues to grow every day.

In particular, it is possible to obtain information relating to:

behavior pattern, consumption profile and stage in the sales funnel of your target audience ;
changing trends in the market segment;
the results and practices of the main competitors;
in addition to the strategic and operational performance of the organization itself.
That is, the transition to digital and the evolution of data analysis techniques , such as big data and machine learning , make companies that make strategic decisions blindly and without the proper support of objective and measurable indicators increasingly out of date.

Investing in automation technologies, therefore, becomes imperative for companies that want to remain competitive.