1. Extend social media’s influence beyond the social team

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There’s no question that social media is becoming more cross-functional. And other teams have a lot to gain from using social media for business beyond marketing. But the social team has a lot to gain from working with other teams, too.

As Micah Mellander, Social Media Administrator at Visions Federal Credit Union put it, “I am always trying to find new departments within our organization that could benefit from social media.” To do this, finland b2b leads he suggests setting up meetings to talk through other departments’ goals and what products or services they’re in charge of.

A purple graphic with the icon of a lightbulb at the top and a quote that reads, “I am always trying to find new departments within our organization that could benefit from social media.” The quote is from Micah Mellander, Social Media Administrator at Visions Federal Credit Union.
This helps the social team spark new ideas, too. Dasle Hong, Senior Brand Marketing Manager at DailyPay, builds on this idea. “Each week, we bring together individuals from product, design, customer support, client success, marketing and more to brainstorm on a certain topic, like a holiday, campaign, event, etc. Everyone comes to the call with an idea and/or example, and we spend the entire time ideating, collaborating and executing content for that week as a cross-functional group.”

A purple graphic with a quote that reads, “Each week, we bring together individuals from product, design, customer support, client success, marketing, and more to brainstorm on a certain topic, like a holiday, campaign, event, etc.” The quote is from Dasle Hong, Senior Brand Marketing Manager at DailyPay.
Social teams must collaborate across multiple departments. And yet, it’s common for social teams to feel siloed.