from familiarization to making a purchase decision

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It is important to explain how exactly your product can help solve their problem. Example: A company that makes exercise equipment offers detailed articles and guides, such as: "How to choose the right exercise machine for your home." The content begins to go into detail, which helps the user determine what product they need. Conversion (Bottom of the Funnel, BOFU) At the final stage, the content should be focused on making a purchase decision.

This could be special offers, reviews, list of australia whatsapp phone numbers webinars or consultations that will help the client take the final step towards purchasing. Example: The company offers a discount on exercise equipment or a free consultation with an expert to potential customers to help them choose the product that suits their needs. Content Funnel Principles Adapting content to each stage. It is important to understand that content must match the user's state at each stage of the journey:

Continuous interaction. The content funnel assumes continuous interaction with the client, from the first contact to post-sales service. Personalization: The more personalized your content is, the more likely it is to be effective at each stage. Historical context The term “sales funnel” was first used in the late 19th century in business literature to describe the process that potential customers go through, from their first contact with a product to its purchase.