Sell a ready-made solution to the problem
This method is often used in B2B. A presentation is made consisting of three parts:
Description of the current market situation.
Formulating the client's problem.
Offer of a ready-made solution (product or service).
To increase the effectiveness of the presentation, the speaker addresses the following points:
Possible negative consequences: how nurse database the situation may worsen if urgent measures are not taken (financial losses, customers leaving for competitors, reduced sales).
Get clients from the site every month
In a guaranteed volume
Read more
Positive examples from your experience: how your product solved the problems of specific companies.
Present this solution as the only possible one: explain why other methods will not lead to the same result.
Step-by-step action plan: how the problem will be resolved step-by-step, what actions the parties are expected to take during the interaction process.
Added value: what will benefit customers, the company and its team, including suppliers and partners?
Prospects: how your customers' lives will change for the better after implementing the solution you propose.
Storytelling
You can convince your interlocutor of the need to buy and convey information about the benefits of the product to him through a story in which the main character successfully dealt with a similar problem using your product.
The effectiveness of this method is explained by the fact that the story touches on a person's emotions, makes him find something in common with himself and the hero of the story. It contains many precise details that emphasize the realism of the presentation.
At the end, the emphasis is on the fact that the solution you offer is optimal for the client. Just avoid a direct call to purchase: it can reduce the emotional impact of the story to zero.
Demonstration
It is better to see once than to hear a hundred times. Give the potential buyer the opportunity to personally test your product or service: provide a trial version or a test period. This way the client will be convinced that you offer a high-quality product that is worth the money.
All the described techniques help in solving the main task - to show the potential buyer the advantages of the product you offer, to prove that it fully meets his needs, and to lead him to the idea of the need to purchase the product or service.
You can learn how to sell at a high price by studying books and articles on theory and applying in practice the numerous tools suggested by the authors. As in any business, experience is a valuable component of success, but without understanding how the relationship between the seller and the buyer works, it is difficult to become a successful businessman. Read specialized literature from which you will gain a lot of useful information, which is a serious help on the path to financial success.