Argue with numbers, not assumptions. For example, if a strategy, channel or ad has worked 100%, you can use it again and convince your team with an analysis that it did work.
Measure effectiveness with data over a period of time. For example, if you launch a campaign for two or three months, a marketing analysis will tell you whether it was effective or not over that time.
Evaluate the return on investment . Specifically to know the percentage of income and make a month-to-month or quarterly comparison.
Defending an idea . If you have seen the evolution of a campaign or the success of including a trend, you will be able to propose that idea or action to the team through figures and data.
It may be useful to read: “ Which Marketing Metrics Really Measure the Success of My Business? ”
Important!
Decision-making with the team will always be based honduras whatsapp resource on the results of the marketing analysis.
Market analysis vs. marketing analysis
What sounds better to you? 🗣 ️ Market analysis or marketing analysis.
These two terms are sometimes confused, although they have similar actions and techniques , their approach is very different.
Market analysis is aimed at researching and evaluating markets, such as consumers and trends.
Marketing analysis focuses on evaluating the activities of a company's strategic plan, such as positioning, target audience, communication channels, among others.
In conclusion, marketing analysis is used to understand the user and market environment. On the other hand, marketing analysis can be implemented to evaluate and improve the strategies of the marketing action plan.
Both methods are essential to execute marketing strategies.
What can I do with a marketing analysis?
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