What to look for when choosing a CMS

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Opportunity to work in Russia and in Russian

Whether a CMS will work in the Russian Federation depends on how widespread it is and whether it is Russified. In addition, how convenient it will be for business owners who do not know foreign languages ​​to use it.

To understand how well an engine suits you, see indonesia mobile phone numbers database how often it is downloaded. You may find research results that will tell you about its features. Talk to platform clients, this will help you decide.

Clear interface

If you do not have IT skills and do not plan to hire a specialist to work with the platform, pay attention to the interface. It should be as simple and easy to use as possible, literally on an intuitive level.

If not, there should be clear instructions in which you can find an answer to any question. Because technical support, as we found out above, is only available for specialized CMS.

What to look for when choosing a CMS

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Filling

Here it is worth looking at the entire functionality of the CMS. It will depend on it whether you will be able to develop your project at the pace you have set for yourself.

Startup file

If you have a large assortment, for example 20 thousand items, then entering each one manually will be problematic. It will take a lot of time. Therefore, you need to know in advance whether there is an autoload file, with the help of which this action can be done many times faster.

Content design

You should have access to a large number of font types, product page layouts, interface layout schemes. The more plugins, design options, the better.

Opportunities to Increase Conversion

There can be any kind of content here to retain the client. These can be banners, pop-up windows, offers with promotions, discounts, order a call back.

Statistics

You should have access to analytics collection tools. With their help, you will be able to improve conversion and track unsuccessful integrations.

CRM system

It allows you to collect and track orders. In addition, it redirects the visitor to the next steps, where he, for example, arranges delivery or fills in his data. Then they are formed and sent to the customer database.

Integrations with external services

A simple example: for the Russian Federation, an online store must work with "1C: Trade and Warehouse". In addition, it will not be possible to sell goods without the ability to pay for the order and arrange its delivery. Here you need to see the possibilities of connecting call tracking, bots, social networks, mailing.