This can help you build email lists and email campaigns that are compliant with different regulations, including GDPR. Speaking of email lists… Maintain a Clean Email List Building and maintaining a clean email list is critical to generating maximum returns on your law firm’s marketing efforts. Direct website visitors and online audiences to a custom landing page and encourage them to opt-in to your email list with a clear call-to-action. To supercharge your list-building efforts, offer valuable incentives, such as free resources or consultations, in exchange for an email address.
Disparti Law Group uses this technique. Look how bc data philippines user list smart the CTA is. Contact Larry for a free case evaluation form with fields for first name, last name, phone number, and email address. Source You can also implement pop-up forms on your website to highlight the benefits of subscribing. Your newsletter subscription opt-in pop-up should clearly explain to your subscribers what’s inside, namely the latest news, updates, and special offers.
Clean your lists regularly and remove inactive or irrelevant contacts to ensure high deliverability and engagement as your list delivery rate grows. You'll also want to segment your list, which is crucial to ensuring you're sending the right email to the right person. You can create separate segments for potential customers and current customers. You can also create segments based on the services your customers need or their geographic location.