Kevin Werbach and Dan Hunter suggest in "For the Win" that balancing these intrinsic and extrinsic motivators is crucial to maximizing the effectiveness of gamification strategies. Now that we know why gamification works, we proceed to when we should apply gamification. When Email Marketing Gamification Is Relevant Gamification in emails can significantly improve customer engagement in several scenarios: Holiday Celebrations Holidays are definitely good times to use interactivity as they are special events that you can incorporate into the game.
Nicolas Garnier Nicolas Garnier, Head of Product and ivory coast telegram number list Advisor, Primary Venture Partners. Usually, e-commerce companies celebrate holidays with discounts and holiday greetings. However, constant sales can cause consumer fatigue and reduce spending over time. To rejuvenate your approach, consider going beyond traditional coupons and messaging to actively engage your customers. For SaaS companies, which often avoid holiday discounts, incorporating fun elements into emails can be especially advantageous. Moving away from standard “Happy Holidays” messages and toward more dynamic, memorable communications can improve engagement and leave a lasting impression.
Gamification of Email Marketing _ Give away coupons through games (Source: Yakaboo) Regular Engagement Best practices emphasize regular communication to keep your brand top of mind. However, during periods of slow news or when you simply want to improve regular updates, engaging your audience can be a challenge. Email gamification addresses this by livening up communications; Gamified emails maintain customer engagement, intrigue your audience, and strengthen the connection between your brand and your customers. Email Marketing Strategy _ Engage customers through email gamification (Source: Really Good Emails, BBC) Budget constraints When deep discounts aren't feasible, gamification offers an alternative.