Linkedin doesn't work cold calling

[Ehsanuls55]

Each channel of contact with your clients is a different world, for example Linkedin does not work with cold calling. Therefore, practices that are successful on some channels may not have the same results on others. While in certain prospecting media the so-called “cold calling” is a recommended method, in others the response rate may be very low.

If you're using LinkedIn and you're feeling like your response rate is getting lower, you're right: cold calling doesn't work on this social network.

The indices show a response rate of less than 1% when contact is made cold.

On the other hand, when a process of "warming up" the contact (called Warm Up ) is created, a familiarity with the prospect is generated which causes the response rate to rise to 5, 8 or 15% when launching a campaign.

Warm up: how to warm up your contacts on LinkedIn
The best way to warm up contacts on LinkedIn is by generating content that addresses the pain points that these prospects have.

If I am clear about my clients' pain points and I generate content that responds to these and helps them think of solutions, I will be seen as a facilitator, as a person who can help them solve their needs.

In this way, I build an image, a reputation, that will benefit me when generating a sales conversation.

In many cases, it will even lead to the prospects themselves contacting me because they see me as a facilitator design directors managers email list who can help them.

This is how the inbound aspect of prospecting works. It doesn't rely on interruption, on cold calling, but rather uses attraction as a means to open conversations on Linkedin.

A simpler business process
When you get your prospects to come to you instead of having to go find them, you're making the rest of the sales process much simpler and easier .

If the prospect asks me for the meeting instead of me asking him/her, R1 is going to be much more accessible. It will be easier for me to get the information I need, because it is the prospect who asked for the meeting and, therefore, he/she will be much more open to sharing information with me.

Since R1 is more accessible and contains higher quality information, this will make the rest of the sales cycle meetings easier. The prospect will be much more open to discussing the critical aspects of their project, giving us feedback, and, in general, will be much more committed to the entire process.

So, the best way to facilitate a purchasing process is to attract the prospect to us and not have to insistently go looking for him to give us a meeting.

On LinkedIn, this is possible by creating valuable content that positions us as an interesting option in the minds of our clients. This will pave the way for us when we want to get in touch with them or launch a specific campaign and, in the best case scenario, will cause them to approach us.