Amazon to bring Alexa into hotel rooms

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As I mentioned above, Amazon is making efforts to get Alexa, its virtual assistant for the Amazon Echo speakers, present in hotel rooms.

Many may still believe that voice search will go out of fashion, but I assure them that Amazon does not make any false steps , and must have already studied the market thoroughly.

Just like Amazon, we must focus on these advances to renew our SEO Marketing strategy . Being up to date with these innovative ideas will be vital for any company. Also, you should know that they are already being implemented in the important hotel chain Marriot Hotels .

This is very good news for our SEO strategy! It is a clear opportunity for companies to improve their results and web positioning through local users, taking advantage of the fact that Alexa or any other virtual tool will encourage users to perform their searches by voice.

Voice assistants have also approached universities
We're still with Amazon! The company has been working with Arizona State University, to whom it donated some 1,600 Echo Dots (smart speakers that connect to Alexa) to persuade students to this new voice-directed world .

Additionally, Amazon has made connections with four other universities to introduce its speakers into student dormitories. What is Amazon looking to get out of this? Getting college students to engage with Alexa on campus, but also to include it in their homes .

This will lead to an increase in local searches, and businesses that do their SEO homework will benefit from this.

Very soon, you will be able to pay by voice
As you might imagine, voice payment is also in the near future. Both Amazon and Google Assistant have been vp communication officers email list adapting their platforms so that users can pay just by using their voice.

This will undoubtedly happen sooner or later, and we will see how companies will fight, more than ever, for that first place in voice search results.

Speakable, Google's new feature for voice searches
Speakable is a new Schema feature that Google is already using for voice search.

It consists of revealing to the search engine which parts of a web page can be a good result for a certain voice search. That is, it considers those texts that can be converted to voice .

Although Speakable is only being used in the United States at the moment, it is expected to be expanded to other countries very soon.