The Yandex Direct system analyzes many factors to determine relevance, including:
- Keywords: They should match the users' queries.
- Ad text: It should clearly reflect the offer and interests of the target audience.
- Landing page: It should provide answers to the questions implied by the query.
Each of these aspects plays an important role in creating a successful advertising campaign.
2. Why is relevance important?
2.1 Impact on quality level
Relevance directly affects the cmo email lists quality level of your ad. The higher the quality level, the lower the cost per click, which allows you to save your advertising budget. In addition, high quality increases the ad's position in the search results.
2.2 Improving CTR
CTR (click-through rate) is an important indicator that also depends on relevance. If your ad responds to a user’s query, the probability of a click on it increases significantly. This, in turn, improves the performance of your advertising campaign.
2.3 Conversions and ROI
High relevance drives conversions. Users who see ads that match their search queries are more motivated to make a purchase or perform a desired action. As a result, conversions increase and return on investment (ROI) increases.
3.1 Keyword Optimization
3.1.1 Keyword Research
Before launching an advertising campaign, conduct thorough keyword research. Use tools such as Yandex Wordstat to discover popular and relevant queries.
3.1.2 Long-tail keywords