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Analysis of the effectiveness and optimization of contextual advertising using an example
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Analysis of the effectiveness and optimization of contextual advertising using an example
Completo Editorial
Completo Editorial
December 14, 2018
Content
6 Simple Steps: Contextual Advertising Optimization That Will Increase Your Business Profitability
Effectiveness of contextual advertising: results
Why is it necessary to analyze the effectiveness of contextual advertising?
It happens that an advertising campaign in contextual media networks produces good results in terms of impressions, clicks, CTR - but visitors who click on ads to the site do not convert into buyers. Why?



1. The keyword or ad text does not match the information on the landing page.

2. Competitors have set a lower price and their ads are shown next to yours.

3. Thanks to advertising campaigns, traffic to your site has increased, but the servers can't handle it. Loading takes a long time. Users leave without waiting for the site to load.

Before setting up contextual advertising , Kompleto specialists conduct an audit of past advertising campaigns. Such analytics allows us to draw conclusions about where the client's money is flowing and which ineffective advertising channels need to be disabled.

As a result of the audits, we were able to identify campaigns that were not bringing in customers (which were eating up money) and switch funds to conversion areas. How did we do it?