A stupid and ridiculous mistake - the call tracking code on the site is incorrectly installed.

[nusaiba129]

Error 4. Invalid call tracking system code


This is what happened in the case of our client. Due to a layout error made by the clinic's support, the last digit of the phone number was not displayed when replaced by the call tracking system. In such a situation, even if the call tracking system works, the company will inevitably lose calls.

Original number: +7 (495) XXX-XX-XX
call tracking changed to: +7 (495) YYY-YY-YY
It was displayed on the website as: +7 (495) YYY-

Tip: Check the accuracy of the phone numbers on the website.

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Error 5. There is no connection between telephony and the CRM algeria consumer email list system (or accounting of completed shipments and sales)
Call tracking services (substituting a number on a website for an advertising channel) have a function for recording the number of calls in Google Analytics. But does this information tell us about the level of sales? No. Therefore, it is important to create a system for tracking the path from the call to receiving money from the client. Otherwise, call tracking can be safely disabled.

Advice: install end-to-end analytics in conjunction with IP telephony, CRM system and call tracking.

205_4.pngIf e-commerce is set up but the calls are not linked to the CRM, there will be no revenue data from these calls.