How to create an SEO strategy for your Ecommerce and Shopify

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Having a beautiful online store or integrating the latest technologies does not mean that it will become a conversion or sales machine overnight.

There are many companies or businesses that think that the web design aspect is the only reason why they do not get traffic. Or they think exactly the opposite, that by making a large investment in the design and navigability of a website they will attract large volumes of traffic and conversions.

However, the reality is very different. While there is no magic formula for a store to become, as we mentioned before, a sales-generating machine, there are a series of practices that must be implemented to be able to start boosting conversions.

It is not about focusing on just one aspect, such as design. The key is to focus on the whole, on a set of methodologies that help to achieve this boost. SEO, CRO, Design, UX, Email Marketing… are all areas that, in order to achieve a greater impact in their application, should be applied as a whole, since, although they are different fields, in cyprus number dataset many of them are related or the development of one causes effects on the others.

Today we are going to talk about one of those areas, SEO.

What is SEO
SEO or Search Engine Optimization is about studying and applying improvements to an online store to achieve the best positioning in Google search results .

Although SEO can actually be applied to improve positioning in any search engine, be it Bing, Yahoo, etc., Google is generally mentioned because it is the most used. In a periodic study presented by the Statcounter page , we see that so far in 2021, 91.86% of Internet users use this search engine.

But why is SEO important for my online store?
To answer this question, let's first look at how a search engine works.

First, we open the search engine that we are going to use to carry out our search. This can be Google, Yahoo, Bing…
Keywords are what the search engine uses to know what to search for and what type of response to offer. The same results will not be offered for example: “ museums in Madrid ” as for “ best museums in Madrid ” or “ cheap museums in Madrid ”.
Once we have clicked on search for our query, the search engine will return the SERPS, acronym for “Search Engine Result Pages” or in Spanish “Resultados de búsqueda”. This will be the list with the best options that the search engine considers, to respond to the search made.
Although they are listed in the order that the search engine considers best, whether due to different technical or content aspects, the user can choose whether to select the first or last result. The user's visit to a page will serve, for example, for Google to score it and improve its positioning.