What you need to consider before implementation

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Be prepared for a decrease in CTR and an increase in the cost per click. But at the same time, the traffic to the site will be targeted. The reach may also decrease, and the algorithm will have a harder time learning.

Optimize for a goal higher up the funnel
The strategy is suitable for projects with a multi-stage funnel, where the client goes through several stages before making a purchase. In this case, it is worth targeting the goal above the funnel. This way you will attract a wider audience, the algorithm will be easy to learn and bring in applications.

Result: receiving more targeted applications.



If there is no such goal, then you will need to create it by adding another step, or use other micro-conversions.

YAN: advertising by high-frequency belarus consumer email list keywords containing a service or product
It is better to do the campaign in YAN, using auto-retargeting. This way you will be able to attract more cold traffic. There is a risk of non-targeted requests.