Essential Marketing Automation Tools

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Marketing can be automated using different methods and tools. As our experience shows, the most effective of them are:

CRM systems (Customer Relationship chile consumer email list Management)

They help manage your customer database, track their interactions with your company, and provide insights for developing personalized advertising campaigns to increase audience engagement, loyalty, and conversion at all stages of the sales funnel.

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An example of using a CRM system in a project of one of our Clients: when a trigger is triggered, a relevant message is sent to the Customer's client
Email marketing.

Automated platforms (CDP) or mailing services allow you to create and send personalized letters to potential and current clients, track and analyze the results of activities, conduct research, maintain the audience's interest in the brand, directly influencing sales growth.

Chatbots and online chats.

Chatbots used on websites and in messengers provide customers with fast and effective support for emerging issues in real time, and also help companies interact with buyers both throughout the entire purchase path and after it.

In addition, chatbots collect data on customer interactions with the brand. Analysis of the information received is important for optimizing the promotion strategy.