All you need to do to be effective is to fill these channels with the right data:
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How to Use Big Data in the FMCG Segment
Speaker: Anser Ali, Senior Global Leader, Unilever
Not much is known about performance marketing in the consumer goods industry, and Anser covered this mysterious phenomenon in his presentation.
Main problems of FMCG
So, the main challenges for the FMCG industry in the digital era are:
Segmentation
Personalization
Speed and dynamism
This means that manufacturers of goods must:
Focus on consumers, not brands
Move from one-way interactions to interactivity and engagement in communication
Move from mass production to personalized
Use real-time analytics rather than czech republic consumer email list retrospective assessments
Consumer Expectations
According to Anser, performance marketing is, first and foremost, the highest quality of customer service at the right time and place. People no longer buy a product or service; they value the experience, emotions, and impressions that a product or service provides them. This experience should not just please the client, but make them value your brand.