The company initially had: a web studio made a website, promoters do SEO + context, small companies periodically come in, do email marketing, mobile and similar things in pieces (as they become trendy in Russia). This is how the absolute majority of successful companies in their business that we observe work now.
Next, some companies that start thinking have the following. Questions arise: what are we doing, , what do they give us, what is dominican republic consumer email list the result of us spending money on contextual advertising, what did small companies give us, using chunks of our budget on tools like email, mobile, CPA, etc. What are we doing is unclear.
OK. It was decided to leave the SEO company right away (since most money is spent on SEO and context).
Where to? We poked around the market. The most adequate ones seem to be performance and work on ROI.
The guys from the agency come and say something like what you see in the picture (a real example of calculations is taken).