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An example of a reactivation email from Duolingo (image from the author's archive)
When using this mechanics, you should avoid mistakes such as:
too much mailing : excessive activity and persistence in trying to get the client back can cause him to become irritated and unsubscribe;
lack of incentive : if the mailing does not contain specific incentives for returning, the customer may not respond to it;
Untargeted mailing : sending content that is not relevant to the client's interests will not bring the expected results.
Purchase of related products
This mechanic is activated when a customer makes a specific purchase and is then offered additional products or services that might interest him.
through the recommendation of related products
It's all very simple: after the purchase, estonia consumer email list the customer is offered products that are often purchased together with the product he has chosen.
using a discount on related products
For example, purchasing a certain product entitles the customer to a discount on a related product or service.
using the extended warranty.
After purchasing an expensive product, you can offer the customer an extended warranty or additional protection for the device, competently motivating this offer.
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Example of "You may also like" from the company Republic
The most common mistakes made when running this mechanic are.