his result is based on the launch of trigger and welcome chains.

[nusaiba129]

1484-2.pngExample of CJM


Useful material
CJM set – ready examples: master the CJM framework using real projects


Step 3. Segmenting the database
Divide users into groups with similar requests. It is known that segmented email gives 100.95% more CTR, i.e. conversion into a target action - contacting the company, requesting a consultation, etc.

To design successful mailings, you need to divide customers at least by frequency and volume of purchases. For example, these could be people who buy:

once;
very rarely;
for small checks.
This data can be used to properly remind about yourself, create a competent personal offer and motivate the client to make a new purchase. It is known that personalized mailings increase the finland consumer email list probability of opening letters by 50%.

Automation of processes within Kompleto brought us an increase in conversion from a commercial offer to a purchase from 12 to 25%. T