his result is based on the launch of trigger and welcome chains.
Posted: Mon Jan 27, 2025 4:22 am
1484-2.pngExample of CJM
Useful material
CJM set – ready examples: master the CJM framework using real projects
Step 3. Segmenting the database
Divide users into groups with similar requests. It is known that segmented email gives 100.95% more CTR, i.e. conversion into a target action - contacting the company, requesting a consultation, etc.
To design successful mailings, you need to divide customers at least by frequency and volume of purchases. For example, these could be people who buy:
once;
very rarely;
for small checks.
This data can be used to properly remind about yourself, create a competent personal offer and motivate the client to make a new purchase. It is known that personalized mailings increase the finland consumer email list probability of opening letters by 50%.
Automation of processes within Kompleto brought us an increase in conversion from a commercial offer to a purchase from 12 to 25%. T
Useful material
CJM set – ready examples: master the CJM framework using real projects
Step 3. Segmenting the database
Divide users into groups with similar requests. It is known that segmented email gives 100.95% more CTR, i.e. conversion into a target action - contacting the company, requesting a consultation, etc.
To design successful mailings, you need to divide customers at least by frequency and volume of purchases. For example, these could be people who buy:
once;
very rarely;
for small checks.
This data can be used to properly remind about yourself, create a competent personal offer and motivate the client to make a new purchase. It is known that personalized mailings increase the finland consumer email list probability of opening letters by 50%.
Automation of processes within Kompleto brought us an increase in conversion from a commercial offer to a purchase from 12 to 25%. T