Let 's start with the basics and define the concept of a lead - a potential client who has shown interest in your product or brand.
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Who is considered a lead?
Registered on the website
Subscribed to the newsletter
Contacted the chat (website, honduras consumer email list messengers)
Called
Left a review
Working with leads is like a guy courting a girl.
The guy's task is to create a good impression at the first contact and interest his girlfriend. And ultimately, to achieve her reciprocity.
Something similar happens with leads in B2B marketing: the company needs to attract the audience's attention, secure interest and lead to a target action - to obtain contact information. And then it's a matter of technique and working with conversion.
Lead conversion is the transformation of a potential client into a buyer.
Businesses have various marketing mechanics and tools at their disposal, which we will discuss further
Lead conversion rate (LCR) is a measure of campaign success – how well you are attracting potential customers.