We will tell you which channels for obtaining traffic and leads can be used in real estate advertising, and what are the features of product positioning in each of them.
Contextual advertising of real estate
The main tool is Yandex Direct. With its help, you can create contextual advertising in search, services, and the Yandex advertising network. Real estate agencies, residential and commercial properties are advertised here.
Real estate is an expensive product. Therefore, Yandex imposes special requirements and restrictions on sites and ads on this topic.
It is permitted to advertise real estate agencies, sales and rentals of real estate, including those under construction.
For advertising in the search for shared construction or new buildings, the inscription “ Project declaration on the website ” is automatically added to text format ads .
Example of a link to a project declaration in Yandex advertising
The automatic inscription must indicate the developer - to do this, contact the technical support of the advertising system.
Advertising a real estate property or a real estate agency nigeria phone number data will generate leads with the right targeting settings. Do not neglect collecting information about the target audience, set up retargeting for users who visited the agency's website, viewed similar properties, create similar (look-a-like) audiences, use dynamic ads.
Buying residential and commercial real estate is a transaction with a long decision-making cycle, so it is important to create more touchpoints with the buyer.
Please note: you can pay for Yandex Direct advertising campaigns both from the advertising system account and through third-party platforms, such as OneSpot . In this case, payment will be commission-free, you will receive a single invoice for all advertising platforms and will be able to redistribute funds between them.
SMM and targeted advertising in real estate
Social networks solve several problems at once for advertising products and services in the real estate sector.
Present a catalog of the agency's or developer's properties on your personal page or in the community.
To communicate information, for example, about the progress of construction or obtaining permits to potential buyers and shareholders.