How we, Kompleto, launch advertising campaigns and what stages we advise our clients to follow:
selection of keywords that are most relevant to your business, product, service and attractive to the target audience;
targeting settings , which require defining the key parameters of your target audience (gender, age, interests, location and other characteristics) in order to optimize the display of advertisements;
creation of text and graphic ads that reflect your USP (unique selling proposition) and motivate the target audience to take action;
Monitoring results . indicators of advertising campaigns, such as CTR, conversions, costs and other metrics;
optimization of advertising campaigns based on the received data to increase the effectiveness of promotion. For example, changing keywords, adjusting targeting, replacing ads.
Useful material:
Contextual Advertising: How to kazakhstan consumer email list Make Your Ad Work
Lifehack : neural networks can be used to create advertising images - this will simplify the lives of specialists, free them from certain routine tasks and allow the saved time to be spent on solving more complex problems. However, you need to understand that you will still have to control the creation process and the quality of the images.
We recommend regularly monitoring the performance
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