Piccolo seed packaging rebranded to look like miniature book collections

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London studio Here Design has created a new brand identity for Italian seed company Piccolo, including updated packaging designed to look like a series of miniature books.

Slim Jim Aubergine and Spacemaster Cucumber are colombia number dataset the types of seeds offered by the Italian brand, which provides a variety of plants and vegetables specially selected for urban gardens with limited space.

Here Design creates seed packaging to look like a miniature book collection In a bid to become more relevant to its “contemporary, urban, green-fingered audience”, Piccolo invited Here Design to rebrand its logo and packaging.

The studio was inspired by the redesign of miniature book collections, such as Penguin's Mini Modern Classics series.