Indicators for measuring results are the KPIs that must be defined beforehand. With them you can configure your analytics software according to your interests and see if you get the expected ROI . The easiest way is to set up a dashboard that links all the data sources from which we need information: social networks, email, website or telephone support.
It is important that dashboards are also customized for the team member accessing them, so that they only see the most important metrics for their work. A marketing project manager will not have the same interface as an operations director, to give just one example. And omnichannel is another challenge to manage: the user is always the same, even if they use different channels, and the integration of different analytics tools to be able to follow the user experience without duplication gives us much more complete information about their behavior.
These are some of the tools that give us good results in analytics and therefore help us make the right decisions.
Data Studio
Data Studio is a Salesforce technology solution for philippines phone number data finding quality audiences, collecting and storing business data. It is especially focused on creating more and better audiences for marketing campaigns , and offers an intuitive interface and compatibility with other data sources.
It is part of Marketing Cloud , the Salesforce cloud for marketing experts, where we can find other tools such as Mobile Studio, Email Studio, Social Studio and Advertising Studio. It is a wide range of software for data management and visualization.
Tableau
Tableau is a data visualization tool with 100% customizable dashboards. Its advantage over other applications is its high degree of customization ; it shows you only the information you need through clean graphics that are updated in real time. In addition, Tableau has a high capacity for user self-management, once you learn how it works. You can create reports and get answers by asking your questions directly to the program.
Tableau also supports a wide variety of data sources . Its focus is on visuals, with advanced analytics dashboards to understand, at a glance, the trends and results of your latest email marketing launch or lead registration through a Landing Page.