Management of E-commerce: as engage or recover your customers in search from the conversion (4 of 6)

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In the fourth article of the series on E-commerce Management, we will talk about Engagement , that is, which tactics your online store should apply to promote customer involvement, increase the volume of interactions with your base and improve the relationship with the ultimate goal of conversion.
It is worth remembering that for engagement to be successful, the acquisition stage must be carried out with quality, since it is only possible to communicate with the customer if they provide their contact information (email, telephone, etc.) or through tracking scripts (Facebook Pixel and Google Remarketing Tag).


Going back a little…
Before we talk about all the engagement tactics, we need hungary number dataset go back a step and make sure that in the Acquisition phase we created several lists:

Email Marketing List
WhatsApp Broadcast List
Browser Notifications List
Push Notification List
Retargeting List
Custom Audiences on Facebook Ads
The audience available on each of your lists will determine the revenue generated by your engagement initiatives. A list with 1,000 emails generates less results than a list with 100,000 emails. A segmented list can result in higher open rates, CTR and conversion. Lists ready, let's get to work!

Next Purchase Engagement
In next-purchase engagement, we work to promote the next purchase, whether it is the first or the twentieth of a user. To do this, we need to understand where the customer is in the sales funnel and present the content that is most aligned with their goals at that moment. Here are some tactics for Next-Purchase Engagement :

Welcome Flow : A sequence of messages that can be sent via email, another channel, or multiple channels simultaneously. The goal of this flow is to educate a new customer about the company, products, solutions, social media, ask questions, and analyze interactions to segment the user based on their opening and clicking behavior.
Post-purchase flow : customers are more likely to open emails right after a purchase, so now is the time to take advantage of high open rates to engage your customer. Offer add-ons, or even explain how to handle, combine and use the purchased product.
Drip Campaign : drip campaigns aim to keep customers engaged with your brand. They are not highly targeted, nor do they have incredible offers, nor do they have high open rates. But they serve to ensure that your customer receives content from your brand frequently.
Escalated Offer Flow : To understand which sales pitches make the most sense to each of your customers, build a sequence of messages with a different offer in each message and with increasingly aggressive discounts. This will allow you to understand which incentives work best for each user (percentage discount, fixed discount, shipping upgrade, free shipping, second item with discount, etc.), but it should be done with customers who have already purchased and should be stopped after a purchase.
What else can you do:
30-Day Funnel After Purchase (+ Recent)
Funnel of recurring (+ frequent) customers
Top customer funnel (+ amount spent)
Refer and Earn Funnel
Avoid including product prices in the content of funnels or automated flows unless your marketing system does so dynamically. At some point, the price may change, the stock may run out, and your content will become obsolete. Therefore, always opt for marketing automation tools that integrate with your e-commerce and dynamically create emails with the products available in your store ( see example ).