Global Data Quality Survey 2017

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Almost 80% of Brazilian companies use data to improve customer service.

Global research conducted by Experian was carried out in eight countries and included Brazil for the first time.

Globally, 50% of companies use data to improve customer service and provide better experiences. In Brazil, this percentage is even higher (79%). The figures are from the Global Data Management and Quality Survey (The 2017 Global Data Management Benchmark Report), conducted by Experian between October and November 2016 with 1,400 professionals from eight countries, including Brazil for the first time.

The survey was carried out with professionals from the areas of IT, marketing, sales, among others, and showed that 83% of Brazilian professionals see significant improvements in the efficiency of nepal number dataset after improving their data quality solutions.

Challenges

Globally, human error remains the biggest cause of data inaccuracy, cited by 33% of respondents. In Brazil, this issue tied with a lack of internal resources and poor communication between departments, all cited by 32% of respondents.

Among the main factors causing delays in data migration projects is the problem of information quality, mentioned by 40% of professionals. Next comes lack of standardization (35%), budget-related issues (29%) and use of ineffective tools (26%).

For Michelle Carneiro, product manager at Serasa Experian, despite the challenges, the survey shows that companies are more mature in matters related to data quality, investing in centralized management. “From now on, improving data management and governance practices will be even more important. This will ensure that companies can drive opportunities for themselves and their customers,” she says.