How to Analyze Organic Traffic in Google Analytics 4

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Overview of Organic Traffic in Google Analytics 4
Traffic Acquisition Report
Setting up filtering to measure organic traffic
In-depth analysis of organic search traffic in GA4
Organic traffic analysis by page
Analyze organic traffic on each individual page
Organic traffic analysis for a group of pages
Comparative analysis of organic traffic by period
Analyzing organic traffic by user location
Organic traffic analysis by keywords
Tracking conversions in GA4 from organic traffic
How to create an audience from only your organic visitors in GA4?
Conclusion
Google Analytics 4 (GA4) and Google Search Console (GSC) are the south africa number dataset tools for website analytics and tracking organic traffic. In July 2023, GA4 replaced Universal Analytics (UA), introducing a new interface and metrics that caused difficulties for many users. However, we must admit that Google Analytics 4 provides more effective ways to track traffic and improve SEO strategies.



In this article, we will try to show the steps for tracking organic traffic in Google Analytics 4, simplifying them as much as possible.

Overview of Organic Traffic in Google Analytics 4
In Google Analytics 4, we often use “Traffic acquisition” to track organic traffic , which is located in the “Reports” section. Below, we describe how you should use “Traffic acquisition” to measure organic traffic.

Traffic Acquisition Report
To find organic traffic in Google Analytics 4, you first need to click on the “Reports” tab in the left panel.



Next, you need to go to “Acquisition” , which is located under “Life cycle” in the left panel and click on “Traffic acquisition” .



In the graph you will see all the sources of traffic to your website.



In this report, you see the traffic to your site, divided by channels (Organic Search, Paid Search, Direct, etc.), according to the period you selected.

When you scroll down the page, you will see a table. It presents data about the sources of traffic to the site, related to metrics such as Total users, Sessions, Key events, Total revenue, and others.



Let us provide you with brief descriptions of the main metrics from this GA4 report.

Metrics

Short description

Total users

The total number of users who visited your site or app in the specified time period.

Sessions

A session is a series of user actions on a website or in an application over a period of time. In GA4, each session begins when the user opens a page and lasts for up to 30 minutes after the last activity, or until the user closes the site.

Key events

An event that measures a particularly important to the success of your business action, such as a purchase .

Total revenue

Shows the total amount of revenue generated from e-commerce purchases, in-app purchases, and more for the specified period.

*You can view all metrics and dimensions in GA4 in this Google resource .


Summary: The GA4 Traffic Acquisition report gives you a clear view of the different sources of traffic to your website, helping you identify which channels (such as Organic Search, Paid Search, Direct) are performing best. This report is key to understanding user behavior and the effectiveness of different traffic sources.

Setting up filtering to measure organic traffic
In the Google Analytics 4 report, to measure only organic traffic, you need to add a few filters. With them, you will be able to interpret the organic traffic data in a much more correct and easier way.

In the upper left corner of the “Traffic acquisition” screen, you will see an “Add filter” button. After clicking it, the “Build filter” tab will appear in the right panel.