Setting up Webvisor depending on the type of site

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Webvisor can be customized, and something can be changed during operation — it all depends on what tasks you intend to solve with its help. Please note that the type and subject of the resource affect the type of settings for this tool:

1. Business card site or news site :

in the section “Record pages when graphic design email list viewed by a visitor” we mark “Disabled”;

in the “Robot page recording” section, select “Off”;

in the “Loading pages into the player” section, set “On behalf of an anonymous user”.

How to set up Webvisor_site type

2. Business card with landing pages:

in the section “Record pages when viewed by a visitor” we write “From the browser” and add the URLs of these pages in full, using a substring or regular expression;

in the “Robot page recording” section, set it to “Off”;

in the “Loading pages into the player” section, select “On behalf of an anonymous user”.

How to set up Webvisor_site type

3. Online store.

We use the settings as in the case of a business card with landing pages, but instead of the URL of the landing pages, we write the URL of the basket, order form and other pages in the same way.

4. Forum, blog and resource with protection from showing in ifram e :

in the “Record pages when viewed by a visitor” section, select “Disabled”;

in the “Robot page recording” section, set it to “Off”;

in “Loading pages to the player” - “On your behalf”;

To correctly reproduce visits, we remove the security code or configure the web server.

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Usually, when installing Yandex.Metrica on a site, few people immediately set up Webvisor: not everyone knows why this option is needed and how it works. So, when connecting Webvisor to a counter that is already installed, you will have to update the code on the site, because it will fly off when you change the Webvisor settings.

How to set up Webvisor using the example of analyzing one of the site's indicators
What do owners of selling sites most often want to find out? Why are there no orders via the Internet? We will take this task to demonstrate the Webvisor settings.

We create goals in Metrica — we write down all the user actions leading to the order. For example, viewing the contacts section, clicking on the order template or callback, etc. This will save us time later.

How to set up Webvisor_analysis of the indicator

We reset the counter code on the website .

To analyze visitor statistics and search for errors in resource usability, we use Webvisor exclusively: we go into it two weeks after the start of data collection, open the “Columns” tab, and mark all the indicators of interest with checkboxes.

How to set up Webvisor_analysis of indicators

We set up filtering parameters . We need "Source type: clicks on links on websites" and "Entry page".

How to set up Webvisor_analysis of indicators

To understand why visitors did not perform the target action or did not make an order, if after performing the target action there was a refusal to purchase, you need to look first at the target visits in the filtered visits.

After analyzing the target visits, we study the remaining filtered ones to understand why these users never performed the target action.

Read also!

"Website Usability Analysis: Stages, Tools, Mistakes"
Read more
Such a detailed analysis will allow you to identify failures in the usability of the site and adjust its functionality with changes. In two weeks, new data should be taken, analyzed and the correctness of the previous conclusions should be checked.