Who needs quiz sites?

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So, after reviewing the examples, you probably have a pretty clear picture in your head on this issue. But, most likely, you are still wondering whether such tools are needed at all. We believe that they are definitely needed! It is important to clearly understand that everything is relative, and therefore everything needs to be adapted to a specific task.

A simple multi-page site or a long landing page is primarily aimed at an audience that is at the fourth or fifth level of the Hunt ladder. That is, the potential buyer already realizes that he needs your product, all that remains is to choose the appropriate brand or company.

In the case of quiz sites, the situation high school coaches email list is the opposite - the client is cold (at level 2-3 of the Hunt ladder). That is, he does not yet fully understand what he needs, whether what you offer is relevant or not. Most likely, he is not at the purchase stage now. He is only thinking, studying the assortment and does not feel the need for your product.

But this does not mean that quiz landings are necessary only for cold clients. It is just there that these tools demonstrate the best results. But even in hot queries, for example, "buy a suit", you can show the visitor a quiz and, based on the results of the quiz, offer the best option for him.

Quizzes can be used in different ways - there are many options. This is a simple calculator that helps to calculate the cost from several stages, and a lead magnet, where the subsequent plan is not to sell, but to warm up the client through an auto funnel.

On average, a quiz site helps increase conversion by 15%. Accordingly, every sixth visitor leaves a request. But you need to remember that it is more difficult to sell your product to such clients right away, even if you know their needs and wishes perfectly well.


Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Components of a quiz site
The quiz consists of the following key elements:

offers;

text of questions;

answer options;

progress indicator (step, stage);

expert;

hints;

discounts;

capture forms (if you plan to obtain contact information).

Of course, each element needs to be checked and tested. This is necessary to determine which one will be the most effective.

Well-written questions and answers help the client make a final decision about purchasing this particular product.

Quiz for the website

At first glance, these things are elementary, but as the quiz progresses, the buyer becomes more and more convinced that he will now choose “the one”.

For example, when calculating the price of windows, you can ask what is a priority for the client:

heat retention;

excellent light transmittance;

good sound insulation;

the ability to open the window outwards, etc.

Most likely, the visitor did not think much about the answers to any of the questions. However, after completing the quiz, he will be pleasantly surprised that you thoughtfully treated his question and helped him with the choice. Of course, all this needs a beautiful design. But we think you understand the general idea.


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"Lead generation - what is it? Basic methods and how to manage them"
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Where, when and who exactly uses quiz sites
Quizzes are in demand when the decision-making cycle is long:

B2C with high check

Real estate, automobile and luxury goods companies are all areas where prices are very high and the buying process itself involves many conscious steps, with no room for spontaneity. If the client is an individual and takes a long time to make a purchase decision, a quiz will be a great help.

Quiz for the website

B2C with small and medium check and high level of tension when making a decision

Here the client studies the issue demandingly and thoroughly, even with some caution, before buying. The group includes goods for children: clothes, strollers, toys, since young mothers often choose things even before the birth of the child.

The situation is the same with apartment renovation. The decision-making cycle is long, and the choice of goods is influenced by many parameters. The same can be said about weddings, when the choice is made long before the ceremony, guided by emotions and recommendations from friends.

B2B in the service sector

Let's say, SMM, SEO, IT outsourcing, CRM and ERP implementation, consulting, recruiting and other technologies, where "assembling a constructor" to solve a certain problem is always difficult. Thanks to the quiz at an early stage of the funnel, the search field for a potential buyer is narrowed. Thanks to this, it is possible to offer what is as close as possible to his wishes.

The quiz has a characteristic feature: it does not impose responsibility. A person enters the sales funnel with a very low psychological cost of entry - he is not required to make any decisions or immediate purchases.