Using Customization Features to Drive Lead Loyalty

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In France, Maïté Torres created Made In Perpignan in 2016, Flo Laval created Far Ouest – a magazine that tells the story of the region between journalism and documentary series – and Pierre-Olivier Bobo founded the associative media Sparse . These three local media each have a business model that is based on several activities: media training, content creation for third parties and crowdfunding.

Different business models have thus emerged in local media: Lincolnite in Great Britain via a model based on advertising, Bristol Cable with a model based on subscription, Our Media in Norway on a collaborative and associative structure and Texas Tribune in the United States on the basis of reader donations.



But innovation can also be "managerial" in gambling data qatar order to focus all efforts on the revenue model. In Canada, the Village Media group – which has 14 local news websites and 22 partner sites – is inspired by the Lean method. The teams at Headquarters occupy several functions: strategy, back office, IT support and even some publishing tasks. The group pools operating costs and can thus focus its investment on acquiring new readers and advertisers.



There are many new entrants to the local news market and the business models are increasingly diversified. “The golden age of the 1990s is behind us. If the journalism produced is of quality and the structure manages to make a living from it, it is already a success,” comments Rasmus Kleis. Local journalism must focus on what it does best: producing useful information, providing a sense of belonging to the community and helping to keep societal debates alive at the local level. And Gabriel d'Arcourt concludes: “ The local media must serve as a catalyst to drive movements that go beyond itself.”