Let's look at some of the most famous examples of storytelling that have managed to use this technique to successfully promote their brands.
Nike Social Campaigns
The company successfully demonstrates its goals and values to both customers and colleagues through storytelling in sales. The brand motivates its target audience to do sports, so it tells each of its stories in an inspiring tone. Nike communicates with its audience through various communication channels - from retail outlets to social networks, telling potential customers about the scientific achievements and creativity that form the basis of its innovative developments, with capacious but memorable phrases. For example: "You can do more", "Create moments", "Change the world around you". Each Nike advertising campaign resembles a personal story, no matter what it is and what it is dedicated to.
Examples of storytelling
This could be about brand panama email list communication, the release of a new product or, for example, participation in global events. For example, for the 2018 FIFA World Cup, the company released a series of videos under the general title “Never Ask.” The company often responds to social changes, which is also expressed in advertising campaigns, as in the video “What Our Girls Are Made Of.” Each listener can find themselves in these stories.
S7 in pursuit of happiness
The Russian company wants to be associated not just with an air carrier, but with a supplier of adventures and real miracles. "Engage in happiness" is the main idea that the company wants to convey to its audience. Each S7 advertising campaign is a personal story that can inspire the reader, make them look at familiar things in a new way, discover new corners of the globe every day and not be afraid to experiment. Exciting video stories "The Best of the Planets", "Photos Come True", "Giraffes" attract people's attention, make them more loyal to the brand and distinguish the company from its competitors.