Google Analytics as the main web analytics tool

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Google Analytics as the main web analytics tool

Google Analytics has always been and continues to be a classic tool for web analytics. First of all, because it is free. However, it is also important that it gives web analytics a wide range of tools that allow testing, tracking, and measuring user behavior on a website.

Standard functionality of the analytics tool
Google Analytics' standard features are the loan officer email list same report options and tools that you can find in other similar services. They prepare initial information on various metrics of your site/blog. The reports in them usually include general data about the resource in question.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Let us name the most important, key methods of obtaining information:

Generate complete visitor reports.

Generate complete visitor reports

This Google tool is capable of tracking all visitors to your site. It takes into account all sources of transitions through which visitors get to your resource: search engines, advertising (transitions from banners, from sites by clicks), social networks, affiliate programs, links to download a file, etc.

Such data allows you to evaluate the site's traffic, see its key metrics, indicators. It turns out that, thanks to the generated reports, Google Analytics most fully reflects the state of traffic on the portal. So you get the opportunity to make changes to the resource's operation, optimize certain pages.

Social media like buttons.

Social Media Like Buttons

The standard version of this analytics tool's report allows you to evaluate user interactions with special site buttons, namely those that contain social media buttons.

With their help, a blog reader, forum user, or online store client has the opportunity to share interesting information with friends and acquaintances. Click data is entered into a standard service report, clearly demonstrating the level of engagement of web resource visitors.

Conversions by goals.

Conversions by goals

Any web resource has certain goals that reflect the productivity of its work. Thus, the goal of an online store can be clicking the "order" button, for a blog - filling out a contact form to subscribe to new articles, for YouTube - watching a video.

Goal conversion allows you to analyze your website's performance indicators. Standard Google Analytics reports allow you to set up to 20 goals, which can be grouped into four categories.

Visualization of the sequence.

Sequence visualization

Each visitor to your site takes a short trip through its pages. They can view only the opened page, look at a section or follow links to another document of the web resource.

Any route of movement leading to a specific final action is a chain of paths from the starting point (entry to the site) to the end point (the goal of the route, for example, the “order product” button).

These chains are called sequences in Google's analytics tool. Information on them is presented in the service as a standard report. Based on this information, the webmaster determines the reason for the failure to achieve the goal, or where the blogger should install the subscription form.

Statistics on site pages.

Statistics on site pages

Intrasite statistics for each page is a standard report. It is provided in graphical form, where the information is superimposed on the resource page being examined.

This report shows the popularity of external, internal links, that is, with it the webmaster can easily come to conclusions regarding their placement. Also, such statistics make it possible to evaluate the degree of usefulness of each link, because any transition is reflected here.