3 Digital Marketing Models Ideal for Selling Products

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Would you be interested in increasing the sales of your products online? Then you have come to the right article. Here we will share with you three very useful digital marketing models that are increasingly influencing the way people make online purchases. Remember that implementing these actions with the help and advice of a Digital Marketing Agency will boost results. Now, find out which models we are talking about!

3 digital marketing models that facilitate the sale of products
Live streaming shopping
This is one of the digital marketing models that is generating the greatest impact on product sales. Its function is very simple: a brand seller, alone or in collaboration with an influencer, makes a live broadcast offering one or more products to their audience.

For their part, the public is aware of the denmark number dataset of the product and appreciates how it looks when used. For example, the influencer can confirm the quality of headphones, or try on a piece of clothing or footwear. This is quite positive because the audience can resolve their doubts at that very moment and decide whether or not to buy the item being promoted.

Sometimes, both sellers and influencers give their audience coupons or discount codes that they can apply to get the products shown. Another great idea to attract even more audiences, don't you think?

We can confirm its effectiveness as it is one of the most widely used digital marketing models in the world, as it combines highly attractive elements such as influencers, personalized information and immediate purchase.

This type of strategy allows the brand and products to go viral on the internet and reach more and more people. It is also a very effective way for the brand and influencers to interact with the target audience, gaining their trust and loyalty.

The platforms that most often use this innovative and attractive model are Instagram, Twitch, YouTube and TikTok. If you have one or more of these platforms, what are you waiting for to join and start generating more sales?

Social Commerce
Social commerce. Why? Because it offers instant purchasing solutions in highly frequented environments. When we talk about this strategy –as the term describes it– we are referring to the fusion between ecommerce and social networks.

The e-commerce strategy relies on the popularity of social media to reach a larger number of people. Since Internet users are no longer interested in going from one page to another to get what they want, social commerce brings the solution: brands sell their products from their own social media platforms!

The advantage of these digital marketing models is that users have easier access to products and the purchase action is faster. All you have to do is go to the brand profile, go to the “shop” section, select the desired product and click “buy”. And, if there are any questions, the user can resolve them with a company advisor who usually responds immediately after the query via the social network chat.

Another shopping alternative is the shoppable post, nothing more and nothing less than a publication that has informative labels where you can learn more about the characteristics of the product and its price, and that also directs you to the brand's website to make the purchase.

One factor that influences the success of these digital marketing models is that, during the purchase action, even if it is virtual, there is a social interaction between the brand and the user. The clearest example is WhatsApp Shop, where the user connects with the company through the WhatsApp chat that appears on the website.

Up-selling and cross-selling
The third recommendation we give you about digital marketing models may sound very familiar to you. We often encounter up-selling and cross-selling on platforms such as Amazon, department stores and online supermarkets. Take a look at the influence they have!

These two techniques are essential if you want to increase your online sales. They are two different – ​​and equally significant – concepts when it comes to promoting products.

On the one hand, upselling focuses on offering products similar to those the user is looking for, with the difference that these are of a higher range in quality, functionality and, of course, price. It is important to determine which items can satisfy the customer even more, since the goal is for the customer to ultimately choose the recommended item.