Advertising in Telegram via advertising account

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We decided to highlight this option for placing official advertising in Telegram, because it is noticeably different from all the previous ones. Now you will understand why.

Let's take a closer look at the pros and cons of the Telegram advertising platform:

Pros Cons
Accessible and user-friendly interface of the PR office

Convenient for targeted advertising in Telegram

Simplicity and convenience of settings allow medical insurance leads email list you to order advertising in a few minutes

High cost, unaffordable for most average Telegram advertisers: budget of at least €1 million and €1 million deposit, which will be returned only if you buy advertising for another €10 million

Advertising is placed only on Telegram platforms

Minimum payment - from 1,000 impressions

Only text format of placement is allowed, without photo or video illustrations. Volume: up to 160 characters

Targeting is only possible via Telegram channels. It is impossible to set up a target based on gender, age, audience interests, etc.

Not enough statistics parameters. Advertiser receives information about budget, launch date, number of views/and subscriptions

The new advertising platform from Telegram has caused a mixed reaction from users. Opinions are divided. Some have read the terms and conditions quite calmly and hope for optimization and improvement of the system. Others have decided to help the authors improve the product and send them questions and comments, to which Pavel Durov kindly answers:

User comments Pavel Durov's reaction
Pavel Durov said earlier that Telegram will never become an advertising platform In the winter of 2021, we announced that Telegram intended to introduce monetization, in particular through advertising. After that, we separately noted that users would have the opportunity to disable such PR, most likely by paying for a subscription
Telegram allows PR even for channels with topics officially banned by social networks This is not true. Each advertising publication is checked before launching.
Not all channel owners agree with the messenger's PR policy If the channel author does not want PR ads to appear on it, he can buy advertising space from the service
If you are still interested in official Telegram advertising, you need to take the following steps:

Login to your advertising account

Any device will do for this. Use the link https://promote.telegram.org/ .

To log in, enter your mobile phone number. To confirm, click the "Confirm" button in the personal message you received and log in to your advertising account again.

Please enter the required user information.

In the “Info” tab, enter your name, e-mail, phone number, country and city.

Transfer funds to your advertising account

In the "Budget" tab, select "Add Funds". You will be redirected to a page where you can not only top up your balance, but also outline your requests and wishes for promotion.

Fill out the advertisement card

Go to the "Telegram Ads" section, select "Create a new ad". You start creating a PR ad. In the corresponding fields of the card, you need to specify the following information:

Title (visible only to you).

The actual text of the ad (maximum 160 characters) that will be posted.

A link to the Telegram resource you are advertising (channel, post or bot). The link will be designed as a button.

Budget for 1,000 ad impressions and the entire promotion (in euros).

Languages ​​of the advertising message, if you plan to place it on channels broadcast in languages ​​other than Russian.

The topic of the resources on which you would like to see your ad.

Links to specific channels where you want to place your ads.

If there is no need to post an ad in different languages ​​or it is difficult to limit yourself to certain resources or topics, you can specify those that should be removed.

Targeting parameters are not a mandatory option. If these settings do not play a fundamental role for you, the ad will be placed without taking them into account.

Once you have filled in all the fields, click "Create Ad" to start advertising. Time will tell whether spending two million euros will be worth it.

Today, Telegram occupies a leading position among users, second only to the WhatsApp messenger and the VKontakte social network. Therefore, advertising on this platform can be considered a truly relevant and effective investment that will help you make a name for yourself, attract an audience and increase sales.