Steps to Creating an Effective Presentation

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So, to create a presentation that will resonate with every viewer, it is necessary to carry out systematic preparatory work. Let's look at each of the preparation stages in more detail:

Step 1 – define the structure of the presentation
We think through a clear outline of the presentation, keeping in mind the main points that should be covered:

company name;

sphere of activity;

manufactured product;

historical background, geographical outlook email list location;

main partners (clients, suppliers, etc.);

services provided;

what distinguishes you from your competitors (what is unique about this offer: innovation, in-house production, etc.).

Steps to Create an Effective Presentation

The last point should not be underestimated, although many people overlook it. Comparison with competitors in your favor will always play into the hands of the company and help attract new partners.

Stage 2 – we determine the method of presenting information and prepare illustrative materials
The main task is to convey information to the audience, and the order in which it is presented does not matter:

from general facts to specific details;

using comparisons;

formulating conclusions;

by the method of objections (“this is true, however…”).

This means that you can choose any effective presentation method you like.

When creating such a document, remember that you can achieve a greater effect only when you use a visual object, which is considered its main component. This can be a video/photo of the presentation subject itself, its model or a ready-made template, images and clips with experience of its use.

Slides and videos are rightfully considered the most effective visual components of presentations. At least half of the material you include in a presentation is absorbed thanks to visual content.

Step 3 – choose a program to create a project
As we have already found out earlier, the most popular editor is PowerPoint. But to enhance the effect, you can resort to the help of additional editors. For example, you can draw individual elements in a convenient graphic editor for you, and then use them to complement your presentation.

Stage 4 – writing a script for the speech
In the script, provide for the order in which you will present the slides, their number, what programs are needed for this, how much time it will take, etc. In addition, provide for a navigation system for the presentation.

Preparing a speech script

Step 5 – We conduct a rehearsal
It would be ideal if you had the opportunity to rehearse your speech and presentation in the hall where the main speech is planned. You should also check the operation of the equipment and the seating arrangements of the guests.

Key points to pay special attention to during rehearsal:

ensure that the equipment is operating smoothly;

if necessary, set up decorations if they are planned;

If the performance is long, more than 30 minutes, then you need to take care of seating for the audience;

think over and prepare the necessary handouts: souvenirs, advertising brochures, postcards, etc.;

clarify the number of speakers;

find out who will be hosting the event;

read the regulations.

Step 6 – We conduct a presentation
If you want your presentation to be successful, then study the topic so that you are considered an expert in it, act at ease, capture the audience's attention, and present the information in an engaging, but not fluffy way.